Friday, March 16th, 2018

Social Media Leaderboard

top socialThanks so much to Avalara for researching and publishing the Accounting Top 100 Social Media Leaderboard. I am so pleased and humbled to be on the list at No. 38.

Be sure to review the entire list to find people you might not know about in the accounting world. The list if full of some amazing people.

I know may CPAs do not use Twitter. If you do not have a Twitter account, please get one. You do not have to tweet anything. Just follow some of the people on this list, scan through your stream a couple times a day and keep current on many happenings and important news relevant to the CPA profession.

  • "The only true wisdom is in knowing you know nothing."
  • Socrates

Thursday, March 15th, 2018

Do You Listen?

“Most people do not listen with the intent to understand; they listen with the intent to reply.” – Stephen R. Covey

My favorite Habit from Stephen Covey’s 7 Habits is Habit 5: Seek First to Understand, Then to be Understood.

In years gone by, when I was trying to initiate change, I couldn’t understand why people just didn’t “get it” and get on board with the new idea.

I still see a lot of this type of behavior in my consulting work.

I had a coach who used much of Covey’s work and she made me see the light… and it is so simple. It is natural for you to try to get people to understand, you want to get your point across and you probably expend great effort in doing so.

You have no way of knowing what is going on in someone else’s mind and life. Try to learn more about their viewpoint, their apprehensions, and fears and it will help you understand. You do this by becoming a better listener.

How do you get better? Read some books, schedule some training and, most importantly… practice!


  • "I like to listen. I have learned a great deal from listening carefully. Most people never listen."
  • Ernest Hemingway

Wednesday, March 14th, 2018

The Employee Experience

“Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.” – Simon Sinek

It seems we have evolved past employee engagement. It is now all about the complete employee experience. From a recent study via Deloitte:

Nearly 80 percent of executives rated employee experience very important (42 percent) or important (38 percent), but only 22 percent reported that their companies were excellent at building a differentiated employee experience. 

Large firms can leave most of this up to their HR departments. However, a vast majority of accounting firms really don’t have an HR department. It’s up to you – partners, managers, firm administrators and even the entire team to shape the employee experience.

Are you striving to have a “differentiated employee experience”?

  • "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
  • Jack Welch

Tuesday, March 13th, 2018

Find Reasons to Celebrate

“At the end of the day, the fact we have the courage to still be standing is reason enough to celebrate.” – Meredith Grey

Inside accounting firms, mid-March is a milestone of sorts. The March 15th due date passes and there is only one more month until the mid-April deadline is history.

It is time to celebrate and do some special things before those last few, intense weeks, such as:

—Some firms require their people to work on Saturdays during tax season. What if you gave everyone a REAL weekend on the first Saturday after March 15? The office is closed and no one works! We did for years at my firm and everyone really appreciated have a REAL weekend.

—Celebrate St. Patrick’s Day! This year it is on a Saturday, so do some fun things on Friday. Everyone wears green! There will be green bagels and cupcakes in the employee lounge.

—Have green cupcakes or bagels delivered to your best clients.

—It is also March Madness time. During the first games on Thursday and Friday that are played during the afternoon, host an open house for referral sources and clients to watch the games while enjoying some refreshments throughout the afternoon. Guests can come at lunchtime, right after work or anytime during the afternoon. I know a firm that did this every year and it was a very big deal in the business community.

—Send a personal letter (not an email) from the partners to the family of your team members thanking the family for the patience and support for their special person during this time of extended hours.

  • "Life is short, and it is up to you to make it sweet."
  • Sarah Louise Delany

Monday, March 12th, 2018

A Meaningful Tagline

“Our major obligation is not to mistake slogans for solutions.” – Edward R. Morrow

As I was driving the other day, a van passed me. It belonged to a plumbing company and on the side and back of the van was their tagline: Got a leak? Don’t freak.

I thought that it really conveyed a lot of meaning if you need a plumber. Of course, then I thought about all of the various CPA firm taglines I have encountered over the years. I did some browsing and a list is below.

Most of these don’t convey a lot of meaning to me, but a few did. I also found that many firms do not have a tagline at all or at least they don’t have it on their homepage.

What does your firm tagline convey?

  • Always On.
  • Our Strength is in our Numbers.
  • Big Thinking. Personal Focus.
  • Working Together Sets Us Apart.
  • Smart decisions. Lasting value.
  • Candor. Insight. Results.
  • Make Progress Here.
  • Solutions Beyond Traditional Accounting.
  • Making Lives Better.
  • Numbers Count. But Relationships Make the Difference.
  • Knowledge, Reliability and Integrity.

It is always a fun exercise to get your team involved in exploring possible taglines. Some suggestions you probably wouldn’t want to use but you would find them entertaining!


  • "Honesty is the first chapter in the book of wisdom."
  • Thomas Jefferson

Friday, March 9th, 2018

It’s Friday – A Brief Message

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower

Believe it or not, because it is a very busy time of year for most of my readers, I am striving to keep my daily blog posts shorter. It is because I want you to read them!

My husband recently mentioned a phrase (or slogan) that was used when he was in the Army. While most of the things he tells me they said in the Army are not appropriate for me to repeat, this one actually seemed to apply to some accounting firms. He calls it the Six Ps:

Prior planning prevents piss poor performance.

  • "Unless commitment is made, there are only promises and hopes; but no plans."
  • Peter Drucker

Thursday, March 8th, 2018

Accountants As Skilled Writers

“Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.” -Jeffrey Gitomer

Many accountants say, “I’m a numbers person, I can’t really worry so much about grammar and spelling.” I have heard this phrase and very similar ones from CPAs for years!

Sometimes I am absolutely amazed by the misspellings and poor grammar emails I receive from accountants.

As a professional, it is so important for you to share your knowledge so that clients know you…..

  1. Are smart
  2. Want to share your knowledge
  3. Want to help them be successful
  4. Want to save them money

If you send them an email that doesn’t convey these messages, you could be influencing them to go elsewhere. Clients will think that if you are careless with your writing you might be careless preparing their taxes!

Some hints:

  • Don’t make your emails too long.
  • Be sure you use paragraph breaks.
  • Don’t use run-on sentences.
  • Don’t use slang words or crude language.
  • Strive to be clear, concise and brief.
  • If you have a long message – please, please just call the client!
  • You are college-educated – don’t misspell.
  • Use Grammarly.
  • If you have an important topic to convey to a client and must put it in writing, have someone proof it for you before you hit the send button.
  • "Proofread carefully to see if you any words out."
  • Unknown

Wednesday, March 7th, 2018

Want To Be More Profitable?

“A part of kindness consists in loving people more than they deserve.” – Joseph Joubert

Per Paul Epperlein of ADP:  Organizations with high employee engagement experience 22% higher profitability.

This is a big statement that applies to your firm. Do you really have employee engagement? You might think you do because you offer free coffee and soft drinks. You offer 9 or more holidays. You have an attractive lunch room with lots of amenities. You have a relaxed dress code and many other little things that make a big difference.

But… also per Epperlein: 60% of people leave their job due to a lack of relationship with their front line manager.

People like to feel connected to the people they work for. They want to feel like they are noticed, included and cared about by their boss.

How good are your firm’s partners and managers at building and nurturing caring relationships with your people? You might want to focus on that more this year. Make it a performance expectation.

  • "The simple act of caring is heroic."
  • Edward Albert

Tuesday, March 6th, 2018

Don’t Worry About Your Competition

“Do your work with your whole heart and you will succeed – there is so little competition.” – Elbert Hubbard

I have known CPA partners who seem to be obsessed with their competition. What are they doing extra for their clients? Are they allowing their people to wear jeans every day? How much are they paying their staff?

Forget it. Worry about yourself first.

I enjoyed this quote shared by Bill Sheridan on Linkedin:

“Your competition is not other people but the time you kill, the ill will you create, the knowledge you neglect to learn, the connections you fail to build, the health you sacrifice along the path, your inability to generate ideas, the people around you who don’t support and love your efforts, and whatever god you curse for your bad luck.” — James Altucher

  • "There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there."
  • Indira Gandhi

Monday, March 5th, 2018

2018 Top New Products For Accountants

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

Just in case you missed it, Accounting today has published their 2018 list of new products for accountants.

Accountants do really use more tools (software, hardware, and other stuff) to serve their clients than almost anyone else. Have you counted the number of different software products used inside your firm lately? I bet your tech person can tell you. They just love managing all that.

Per Dan Hood:

This year’s trend is somewhat different, in that it focuses on a service area, rather than a technology or a type of tool. The last few years have seen an explosion in the number of tools available for auditors, and this year saw more than ever. This matches a growing expectation that this most-traditional of accounting services is on the verge of a revolution — a revolution driven, in no small part, by the new tools available to its practitioners.

Click here to view the list. I think you will find it informative and interesting. Stay curious and improve your practice!

I love today’s quote at the bottom of my blog page. I think it describes a lot of CPAs.

  • "People are very open-minded about new things - as long as they're exactly like the old ones."
  • Charles Kettering