Monday, September 26th, 2016
“Quality performance (and quality service) starts with a positive attitude.” – Jeffrey Gitomer
It seems that EVERYONE uses texts to communicate now. However, that doesn’t apply so much to CPAs working in public accounting. Lots of business is conducted using email.
I like Jeffrey Gitomer’s sales advice…. “Email is sales-mail!”
I believe it is also part of building your personal brand. Do you ever misspell words? Do you confuse words such as “your” and “you’re”?
We all make grammar mistakes now and then but if you are trying to impress a prospective client be EXTRA careful.
Here’s some great advice from Gitomer – 1) Every email is an impression of you. 2) The best way to get an unsolicited email opened is to ask a question in the subject line that’s specific to the recipient.
- "If leaders are to be followed, it starts with clarity of message."
Sunday, September 25th, 2016
I can’t help it. This guy simply cracks me up. I just have to share another one of this school principal’s amusing videos.
In this episode, he announces a book series he is writing – 50 Shades of Sharpies, a series of romance novels, written especially for teachers.
When he explained what the first book is about and then divulged the title, I laughed out loud. Lighten up, laugh and enjoy this your Sunday.
Friday, September 23rd, 2016
It’s September and I just received my copy of the 2016 issue of The Rosenberg Survey. It is the 18th Annual Edition. The Rosenberg Survey is one of the most popular and widely respected national MAP surveys for the CPA profession.
Comments and insights from many well-known CPA management consultants are included. Look for my comments on Page 21.
The survey includes numbers from:
- Firms with over $20M in fees
- Firms with fees of $10-$20M
- Firms with fees of $2-$10M
- Firms with fees under $2M
- Sole practitioner firms
Order yours here.
- "Everybody gets so much information all day long that they lose their common sense."
Thursday, September 22nd, 2016
I work with many smaller CPA firms and sole proprietors. Sometimes they need advice and resources that are not always available to smaller firms.
That’s why I am happy to let your know that my friend, Salim Omar, CPA has written a new book that is packed with excellent advice and ideas.
It is titled: The Million Dollar CPA Firm. It covers the 7 Principles for Higher Profits, Greater Impact and More Personal Freedom
Salim is one of the leading authorities on growing CPA firms to reach new levels of profits and freedom without more work.
TODAY ONLY, (midnight Wednesday to midnight Thursday) you can get the book for 50% off.
If you are distracted by new client worries, if you are distracted by unproductive staff, if you are stressed about your current state of finances or lack of free time…then you’re caught in a trap.
This book will guide you to the breakthroughs you need to escape that trap and puts you on a path only few practitioners will ever experience.
Salim is offering his “The Million Dollar CPA Firm” book for 50% OFF Today ONLY
- "Let your soul stand cool and composed before a million universes."
Wednesday, September 21st, 2016
“We are all apprentices in a craft where no one ever becomes a master.”
It doesn’t matter to me what you write for your clients (and prospects). Just do it. Write things that will benefit their business and their personal finances. I know you have a lot of things inside that valuable brain of yours!
Use a blog, a newsletter, a newspaper column, Facebook, Twitter, or even Instagram. Just get information out there!
I write this blog for my clients (and others) every business day and have been for nearly eleven years.
I check my spelling and grammar with something call Grammarly. Every week it gives me a report of how I have done.
Here’s the one I received this week:
- 5,844 words written – You wrote more words than 93% of Grammarly users did.
- 64 corrections made – You were more accurate than 66% of Grammarly users.
- 1,222 unique words used – You have a larger vocabulary than 96% of Grammarly users.
- Missing commas are my biggest mistakes.
- "Beware of advice - - even this."
Tuesday, September 20th, 2016
“When all think alike, then no one is thinking.” – Walter Lippman
It makes me SO happy when I hear about innovative things coming from people working at CPA firms.
While I often lament that we don’t see very much innovation and creativity within firms and that many firms are very happy with the status quo, there are some great firms out there leading the way for others.
The following is an announcement from CPA.com about the 2016 Innovative Practitioners’ awards.
CPA.com announced this week that Caitlin Lacher and Rachael Higginbotham, both representing Louisiana accounting and business advisory firm Postlethwaite & Netterville, have been named winners of the Innovative Practitioners 2016 Award. The annual award looks to recognize innovations in process, services or technology implementation in public accounting firms.
Lacher and Higginbotham both developed Pounce, a new business development tool, this previous summer. Pounce allows CPA firms to more easily manage and match staff resumes, industry experience, and other firm materials, allowing marketing and sales teams to quickly respond to new business opportunities.
Runner up: (One of my clients – Congratulations, Charles!)
Honorable Mention – a tie
- Kathy Ryan of RoseRyan, Newark, Calif. Kathy helped develop her firm’s own in-house application, the RoseRyan Dream Team System, to automate time tracking, recruiting, revenue forecasting and more.
- Dixie McCurley of Trusted CFO Solutions, Atlanta. Dixie helps lead CPA.com workshops on client accounting services in the cloud, but also walks the walk with her firm, developing customized accounting models for clients that deliver powerful data analytics for business decision-making.
For more on the 2016 Innovative Practitioners Award, head to CPA.com’s site here.
- "Interviewer: "
Monday, September 19th, 2016
“Life’s pretty good, and why wouldn’t it be? I’m a pirate, after all.” – Johnny Depp
It’s Monday. Why not lighten up and smile anyway?
It’s also Talk Like A Pirate Day (TLAPD).
I first heard of it many years ago when a superb CPA firm tech guy introduced it to me. Rob Snell – you know who you are. I thought it was fun right from the beginning.
Why TLAPD? Simple, it’s fun. See frequently asked questions here.
If you visit a Krispy Kreme and talk like a pirate, you’ll get a free glazed donut. If you dress like a pirate, you’ll get one dozen glazed donuts.
Then there’s Long John Silver’s: “Avast, me hearties! We are celebratin’ International Talk Like a Pirate Day, because who can talk like a pirate better than the original peg-leg – Long John Silver?” LJS is giving a free piece of Alaskan Whitefish. Check out their list of Pirate myths, facts, and legends.
Many CPAs had it rough last week. Start this week with some light-hearted fun.
- "It's not everyday you get to do a pirate movie, you might as well go for it.""
Saturday, September 17th, 2016
Here is my favorite school principal again. This time, he is talking about Smarkers for teachers.
Maybe it’s time to get some Smarkers for your conference room. Can you think of some names for Smarkers used in a CPA firm? (i.e., Burnt Coffee Carafe)
- "You're only here for a short visit. Don't hurry, don't worry. And be sure to smell the flowers along the way."
Friday, September 16th, 2016
If you are or work with, an accountant you must watch these trailers from the new movie, The Accountant, coming out on October 14th.
Ben Affleck, as the accountant, doesn’t seem to be like the accountants I know although he does seem to be very busy!
In Trailer #2 you can see that he has a pocket protector….
Here’s my favorite line/conversation, so far: Who is he? The accountant. Like a CPA accountant? Not quite.
- "I have no use for bodyguards, but I have very specific use for two highly trained certified public accountants."
Thursday, September 15th, 2016
Oh boy, email. It can be so problematic.
I love this quote by Jeff Bezos – “Email has some magical ability to turn off the politeness gene in a human being.”
It’s another one of those busy due dates. During the last week, you have probably been inundated with emails both urgent and irreverent.
Maybe today is the day to send some complimentary emails to deserving people. I contend that you should be doing that every day.
I’m going to make it easy for you. I’ll give you some suggested text that you can just copy and paste it into an email, fill in the name and send.
Hi (fill in name),
It has been a very busy time for all of us. I just wanted to let you know that I have been aware of how hard you have been working to serve our clients. I appreciate it and am proud of you.
Copy, paste, fill in names and send. How hard is that??
- "Gratitude is the fairest blossom which springs from the soul."